Smart Display Campaigns are a newer feature in Google that appear as a done-for-you option to the historically nebulous google display network. You give Google a handful of creatives and a budget and machine learning does the rest, literally.
Bid adjustments? Google.
But who will the ads target? Don’t worry, Google’s on it.
This blog post is Part 1 of our experience with Smart Display Campaigns, detailing the setup and initial results.