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9 Growth Marketers You Should Be Following Right Now

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Want to learn more about growth marketing?

We rounded up nine of the top growth marketing experts in the industry right now. They’ve got a cross-section of skills and specialties and come from wildly varying backgrounds, showcasing what a complex and nuanced game growth can be.

We love following these master experimenters — and recommend you give them a follow, too.

1. Ana Santos: Master of UX Design and CRO

Ana’s expertise sits beautifully at the intersection of experience and connection and places the user’s needs front and center. Plenty of top growth marketing experts talk about the necessity of cultivating a loyal customer base, but Ana provides tangible instruction on how to actually do it in a way that remains authentic to your brand.

What we love about her work: 

  • Her approach is holistic, beginning with product/service clarity and definition and extending all the way to conversion rate optimization (CRO). 
  • She offers immersive courses on highly technical aspects of marketing, including heuristic evaluations (a method used to identify potential usability issues in software).
  • She really gets how to understand your users, and she conveys that clearly and accessibly through both her resources and her blog.

 

2. Joanna Vaiou: Queen of SEO

This Greek “SEO Lady Boss” originally launched her career by working on SEO project management for architecture firms. Her ability to optimize SEO for niche industries is formidable, and she’s a master of maximizing what Google has to offer. 

What we love about her work: 

  • She provides in-depth case studies to showcase her results in a data-driven format. 
  • Her Twitter feed is packed with SEO goodies.
  • She’s living the digital nomad lifestyle and sharing all her tips and tricks for working effectively without being tethered to one place.

 

3. Alicia King Anderson: SEO Strategy via Storytelling

Alicia is such a unique voice in the growth marketing space. Sure, she has impressive SEO chops, but most importantly, she’s a storyteller. She understands the value of captivating an audience and how that can ultimately lead to stronger conversion rates. 

What we love about her work: 

  • She uses her creative writing skills to infuse client SEO with a driving narrative.
  • Since she’s in the process of getting her Ph.D. in Mythological Studies, she approaches her work with an ultimate view to the long-term arc of a client’s story.
  • Her favorite part of SEO is puzzle-solving to approach strategy in a holistic way. 

 

4. Brian Peters: Critical Thinking + Strategic Leader

Brian’s perspective is especially valuable because of its breadth. He has extensive experience in strategy, partnerships, marketing, startups, and more. He heads up strategic partnerships at Shopify, the world’s leading commerce platform. 

What we love about his work: 

  • He provides his followers with detailed explanations of how to achieve concrete marketing goals. 
  • The focus is not always on hard marketing data, but also includes deeper analysis of the nature of work and how to chart a holistic career path.
  • He has an adorable labradoodle named Dierks.

 

5. Jordie Black: Content Marketer / Strategist Specializing in B2B & SaaS

This London-based content marketer is an ace copywriter who uses her wit and business savvy to “work smarter, not harder.” She especially enjoys working with entrepreneurs and small business owners. 

What we love about her work: 

  • Her Twitter feed is full of great content—both directly from her and retweeted from fellow content nerds who are making waves in the industry. 
  • She offers a top-to-bottom consulting service that helps clients form a thorough and nuanced approach to their content generation.
  • Her services also include copywriting and a blogging boot camp.

 

6. Elise Dopson: Growth Content Wizard

Elise specializes in growth marketing via content strategy for B2B SaaS and marketing businesses. Her talent for crafting a compelling and data-rich whitepaper sets her apart from your run-of-the-mill content writer. 

What we love about her work: 

  • She is a renowned content writing expert in the B2B arena, and she’s even been named one of the 30 Women Shaping B2B Tech Marketing
  • Her resumé includes work for major movers and shakers in the growth marketing industry, such as Databox, ConversionXL, Leadfeeder, Single Grain, Smart Insights, and Content Marketing Institute.
  • Her style is a perfect blend of cheekiness and know-how, as evidenced by her Twitter feed, which is equal parts hilarious and informative.

 

7. Katelyn Bourgoin: Customer Research Pro

Katelyn approaches the growth marketing game through the very powerful lens of having been an entrepreneur herself. Having both reached the peak of the mountain and slogged it out in the trenches, she comes bearing the kind of knowledge only a real warrior would have. 

What we love about her work: 

  • She pulls no punches. Her blog delivers actionable advice for marketers without any sugar coating. 
  • As a “3x founder turned growth geek,” she leads in-person workshops—dubbed Customer Camp—that teach companies how to hack their growth by being customer-obsessed. 
  • She is a customer research ninja, and her self-paced online course allows teams to figure out their target customer and star product before investing a ton of time and money into building the wrong thing for the wrong audience.

 

8. Dani Hart: Sustainable Growth Leader

Dani’s take on growth marketing focuses on how to make it both successful and sustainable. She works with business leaders not only to develop robust growth strategies but to create resiliency and prevent the dreaded burnout as well.

What we love about her work: 

  • She has a knack for helping companies determining whether or not they’ve achieved the right PMF (product/market fit), which can save you a ton of effort on growth that won’t provide ROI. 
  • Her social media strikes the perfect balance between informing and uplifting content, leaving followers feeling motivated and energized.
  • To go along with her mastery of resilience and a sustainable approach to business growth, she’s an amazing yogi, whose Instagram is full of incredible photos.

 

9. Asia Matos: Expert Marketing Strategy for Startups

As the founder of DemandMaven, Asia focuses on helping founders of early-stage SaaS companies and startups find avenues to rapid growth. Strategy is her middle name. She can help your company set up a campaign, manage acquisition channels, or even analyze your go-to-market strategy. 

What we love about her work: 

  • Her advice is concrete; she’s all killer, no filler. Between her data-driven blog posts and case studies, you can see that she knows what she’s doing.
  • Her process is thorough and in-depth, so you know if you invest in her services that you’ll walk away with tangible returns.
  • Her Twitter feed is full of great takeaways, as well as retweets from other powerhouse marketers (including many on this list), and is an endless font of insight. 

Don’t let the overwhelming nature of the industry prevent you from diving headfirst into learning about how growth marketing can revitalize your business. These top growth marketing experts are great sources for relevant, compelling content that will help you find new avenues of growth for your brand.

If you want to explore more about how to grow your brand’s reach, influence, and impact, touch base to set up a free, 30-minute growth strategy session with the Tuff team. We’d love to learn more about who you are and what you do so that we can help you find your way to the next level.