Growth Marketing Manager – PPC Focus

About Tuff:

Tuff is a growth marketing team working with clients to drive growth by creating, managing, measuring, and optimizing high-performing acquisition campaigns. We’re a fully remote and small team with opportunities for autonomy, ownership, and impact. We believe in a very high bar of customer experience, both for our clients and their customers and practice consistent and transparent communication.

About the role:

The Growth Marketer is responsible for setting up and managing a mix of paid acquisition campaigns (primarily Google and Microsoft), including: Facebook and Instagram, ppc, retargeting, and display advertising for Tuff clients. You will communicate regularly with clients and must be able to clearly articulate a strategic vision. Ultimately, you will be responsible for managing client expectations, executing campaigns, and communicating success.

Here’s what you’ll be doing:

  • Setup, optimize, and implement digital ad strategies across multiple platforms for 7 client accounts.
  • Build PPC strategy that’s based on industry research and aligned with client objectives.
  • Analyze campaign data and create strategy recommendations on a weekly basis.
  • Communicate professionally on weekly client calls as well as sales calls for potential new clients.
  • Manage ad strategy, budgets, ad creative, and keyword research.
  • Balance multiple accounts with effective resolution of conflicting priorities.
  • Design and execute A/B tests, and apply knowledge of basic statistics (e.g. sample size, significance) to determine ROI

About you:

  • You have a learning mindset. You are committed to getting better every day.
  • You are a driver, focused on making an impact on the organization and clients every day.
  • You are a team player that is also comfortable working independently.
  • You have an inclusive, hands-on client management style with proven experience clearly communicating complex ppc-driven topics.
  • You have demonstrated success testing and uncovering useful insights and sharing them in an engaging form that inspires people to take action.
  • You have two years of experience executing and managing paid search and social campaigns

Executing on and optimizing campaigns is a key part of this role just as much as working with the client and engaging with them and their process. You’ll work closely with Ellen, the CEO of Tuff, to get up to speed on current clients and iterate on the PPC process at Tuff.

At Tuff, we offer health, dental, and vision. We believe it’s important for people to live in the part of the world that their happiest and most productive and live that through a fully remote team. The salary range for this position is $65,000 to $75,000.

To apply, please send a cover letter and resume to hello@tuff.is

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