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10 Growth Marketing Metrics Every CEO Needs To Know

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As a CEO (or founder, co-founder, company leader, etc.), you know your growth goals for Q3 and Q4 of 2019, right? And you have a game plan to get there?

To hit those goals and achieve real, tangible growth, you need to not only understand how to get there but also how to identify your ideal audience and drive constant engagement in a way that positively impacts your bottom line. 

There are multiple avenues to a good end result, but it’s key that you have at least a foundational understanding of what growth marketing is before moving forward. If you’re not exactly sure where you or your company sits right now, use the growth marketing metrics below to take a better measure of your understanding.

Acquisition

1. Search engines drive 93% of all website traffic

Long-term growth will be easier if you consider SEO from the start. It doesn’t have immediate results or carry the same short term momentum as paid customer acquisition, but the payoff can be 3x greater down the line compared to other acquisition channels. People use search as their main gateway when considering a purchase, so if you set your organic foundation early, you’ll be able to actively work your way up the rankings to drive more non-branded search (and sales, purchases, and leads).

2. Better content can increase blog traffic by up to 2,000%

When it comes to content, remember that quality is better than straight-up quantity. If you truly understand your user and their unique challenges, you can create content that will provide real value. Quality content paired with smart SEO will help you get found by more prospective customers more often.

3. 50% of PPC visitors are more likely to purchase something than organic visitors

With SEO in place as your long-term investment, paid channels can complement you strategy and bring quick momentum. The right keywords for your business will have high commercial intent and because of that, those clicks will convert at a high rate. 

4. 81% of marketers found that increased traffic occurred with as little as six hours per week invested in social media marketing

Social isn’t going to supercharge your growth overnight but it’s a key player in the growth strategy mix. Don’t over-invest here but don’t ignore it either. Expending even just a bit more effort could net you big results. 

Engagement 

5. Companies with the strongest omnichannel customer engagement strategies retain an average of 89% of their customers, as compared to 33% for companies with weak omnichannel strategies

Consumers interact with brands across a wide variety of channels and platforms. Focusing on providing a seamless customer experience, whether someone is visiting chatting with your support team, shopping on your website, or scrolling through your social feeds, is a proven way to retain (and gain) customers. 

6. 84% of people expect brands to create content

Your customers want more from you than a single product or service. They want value. They want to connect with your brand in a way that feels authentic and beneficial to them personally. If you can work to create content that inspires, excites, and engages, you’ll be able to increase lead quality while reducing churn.

7. The average yield for email marketing is $44.25 on the dollar

Email provides extraordinary ROI in almost every industry. It takes resources to build your list and craft compelling emails, but people still prefer to get their information this way, and that quality traffic will translate into more sales for your business.

Retention 

8. Companies that excel at customer experience grow revenues four to eight percent above the market

If you want to grow, you can’t do it alone. You’ll need loyal enthusiasts. If you can provide the kind of experience that keeps customers not only coming back, but gladly telling everyone about you, your revenue will naturally grow.

9. Loyal customers are five times as likely to repurchase, five times as likely to forgive, four times as likely to refer, and seven times as likely to try a new offering

Creating a fanbase of loyal customers means you’ll have consistent business, constant new leads, the freedom to try new things, and the ability to make mistakes. Successful growth is inextricable from customer experience. 

10. 80% of your future profits will come from just 20% of your existing customers

You can cast a wide net when marketing your business, but remember that a core of regular customers will make up the base of your revenue. It’s the responsibility of everyone at the company to complement acquisition with retention.

These ten quick growth marketing metrics are just the tip of the iceberg when it comes to understanding the growth marketing game. If you want to know the ultimate secret for skyrocketing overnight growth, we’ll tell you: 

It doesn’t exist. 

That statement might feel a bit controversial coming from a growth marketing team, but we’re tired of people repeating the idea that you can flip a switch and acquire thousands of new customers overnight. Scaling your business is hard, and growth marketing is not a hat trick

Rather, growth marketing is a path to creating intentional and sustainable expansion. It’s balancing high-risk/high-return campaigns with low-risk/low-return campaigns to find the perfect formula for your company.

Growth marketing isn’t just about quickly increasing your numbers, either. It’s investing your money intelligently to create valuable, relevant campaigns that your ideal buyer both wants and needs with the expectation that this will, over time, impact your bottom line. It’s a continual process of learning and self-improvement. 

Rome wasn’t built in a day, so why should your growth marketing strategy be? Trying to do everything at once will likely result in mediocrity across the board.

It can be hard to define and prioritize goals, but that’s the real benefit of working with a  growth marketing team. They’ll help you not only understand what to do, but why you’re doing it. 

They’ll first help you gather and analyze key data for your business. From there, you’ll work together to create hypotheses to identify why certain processes are happening.

Next, they’ll help you prioritize the ideas that have the most potential to spur growth. In implementing those ideas, you’ll be running experiments to confirm or disprove the earlier hypotheses. This cycle repeats until you have a refined and definitive growth marketing strategy that speaks to your company’s unique needs.

If this sounds like something your company could benefit from, we’d love to hear from you about setting up a free 30-minute growth marketing strategy session with the Tuff team. You can learn more about what we do, and we’ll come armed with ideas to help you grow your business both effectively and sustainably.