Entries by Ellen Jantsch

What The Hack Is Growth Hacking?

In our previous blog post about growth marketing, we dove into the world of growth marketing in an effort to understand how it works, what makes it different from traditional marketing, and why your company needs to embrace it. If you’ve been reading much about how to stimulate business growth, chances are highly likely that […]

Growth Marketing: What It Is and Why You Need It

Growth, as it relates to business, is generally defined as, “The process of improving some measure of an enterprise’s success.” When you consider that definition through the lens of marketing, what does “improvement” really mean to you? More sales? More leads? An expansion of your product line or service offerings? All of the above?  Growth […]

10 Growth Marketing Metrics Every CEO Needs To Know

As a CEO (or founder, co-founder, company leader, etc.), you know your growth goals for Q3 and Q4 of 2019, right? And you have a game plan to get there? To hit those goals and achieve real, tangible growth, you need to not only understand how to get there but also how to identify your […]

9 Growth Marketers You Should Be Following Right Now

Want to learn more about growth marketing? We rounded up nine of the top growth marketing experts in the industry right now. They’ve got a cross-section of skills and specialties and come from wildly varying backgrounds, showcasing what a complex and nuanced game growth can be. We love following these master experimenters — and recommend you […]

The 30-Minute PPC Audit Anyone Can Do

Let’s get one thing about a PPC audit off our chest. We know our PPC accounts aren’t always perfect 100% of the time. Audits are one of the best tools we have for making small, sustainable improvements. That’s why we routinely conduct audits for our clients. Incorporating this step into our PPC management process helps […]

3 Paid Advertising Experiments We Learned From In March

Everyone seems to be so focused on paid advertising growth hacks that skyrocket your numbers overnight. To be completely honest with you, small, incremental improvements are the key to sustainably growing your business. When it comes to paid advertising online, there’s always a new feature. Whether it’s additional campaign types, optimization tools, user interface tweaks […]