Entries by Ellen Jantsch

3 Secrets to Getting More Foundation Repair Leads from Google Ads

We sometimes get questions about how other local business clients work with Tuff to reach their growth goals — so we’re sharing some stories to help bring our services to life. Meet KC Waterproofing.  KC Waterproofing specializes in foundation repair and basement waterproofing, serving homeowners in the entire Kansas City metro area and beyond. Although […]

The 30-Minute PPC Audit Anyone Can Do

Let’s get one thing about a PPC audit off our chest. We know our PPC accounts aren’t always perfect 100% of the time. Audits are one of the best tools we have for making small, sustainable improvements. That’s why we routinely conduct audits for our clients. Incorporating this step into our PPC management process helps […]

3 Paid Advertising Experiments We Learned From In March

Everyone seems to be so focused on paid advertising growth hacks that skyrocket your numbers overnight. To be completely honest with you, small, incremental improvements are the key to sustainably growing your business. When it comes to paid advertising online, there’s always a new feature. Whether it’s additional campaign types, optimization tools, user interface tweaks […]

Landing Page or Homepage? Where To Send Your Paid Traffic

Think your homepage is good enough to send paid traffic to? Think again. First of all, what is the difference between a homepage and a landing page? A homepage is the central focus of your website It’s used as the front facing asset for the various forms of traffic coming to your business.   A homepage is […]

How Wireframing Will Improve Your Landing Page Conversion Rate

We sometimes get questions about how other clients work with Tuff to reach their growth goals — so we’re sharing some stories to help bring our services to life. Meet Xendoo. Xendoo is an online accounting and bookkeeping service partnering with small business owners to take on their business financials and accounting with a dedicated […]

How to Find Your User Acquisition Channels

Figuring out which user acquisition channels are going to drive the most growth is key to your business success. Acquisition channels are diverse and plenty. With many options, how can you create a channel strategy that will really accomplish your goals? Few companies can afford to actively use more than a handful of channels and, […]

How to Grow Your Startup’s Email List

  We sometimes get questions about how other clients work with Tuff to reach their growth goals — so we’re sharing some stories to help bring our services to life. Meet Daycation. Daycation is a Miami-founded startup that allows people to book “daycations,” gaining access to hotel amenities without staying the night. Traditionally, people must […]

5 Simple Strategies to Improve PPC Results

One of the most exciting pieces of working on PPC is that every account is different and some tactics that work for one account may not work for another. However, every time we roll up our sleeves and start a new campaign or want to see changes in a current campaign, we have 5 go-to […]