Entries by Mary Jantsch

The Best of 2019…So Far

It’s time for end of the quarter reflection. Here at Tuff, we love the transition from one quarter to the next. It’s a chance to zoom out and take a higher level view of how we’ve been doing on Tuff’s internal goals as well as how we’re performing for clients. We always try to go […]

A Step-by-Step Guide for Running a Chatbot Test in 2019

It’s pretty dang hard to get around the internet these days without hearing about chatbots and ‘the future of AI’. It’s a hot topic and something we’re pretty excited about. I’m pretty strict about what I subscribe to and here is my inbox filtering for AI (so not including emails using chatbot specifically). We’ve been […]

Website Conversion Rate Optimization: a webinar recap

Hit play above to watch a recording of the webinar. Or, you can read the transcript below.  What you’ll learn in this webinar What follows is a slightly edited transcript of a webinar held Wednesday, August 22nd, 2018. It’s a conversation between Ellen Jantsch, founder and digital marketer, Emily Belyea, founder and designer, and Matthew Morek, founder and […]

How We Learned From 1,000 Customers in One Afternoon

Customer research at scale is hard. When you hear phrases like ‘big data’ or ‘quantifiable data’, it can feel paralyzing to know where to start. I can almost instantaneously feel my eyebrows furrowing and my brain pleading for coffee when I try to keep up with the latest marketing trend or ‘best practice’. There’s so […]

Your Complete Webinar Guide to Acquire and Convert Leads

  This isn’t a blog post about why you should run a webinar. It’s your webinar guide that can serve as a checklist to get you from idea to new customers. Hopefully, if you’ve landed here, you’re already convinced and need an actionable plan to organize a webinar and nurture the new leads you earn […]

Facebook Ad Copywriting Strategies to Try Today

As I sit down for the afternoon, I’ve blocked off a few hours for Facebook ad copywriting. As an agency, we’re fortunate to run and test quite a few Facebook ads every week. This means lots of copywriting opportunities and the need for fresh inspiration. “Brevity is the soul of wit.” — Shakespeare “A word after […]

11 Customer Retention Strategies You Can Implement Today

What is customer retention and why should I care? Most people are familiar with the leaky bucket metaphor. You have your trusty bucket that you’re rapidly filling with a hose. Things are going well, the bucket is filling up with water, until you start to notice the water is staying at the same level. Then, […]

5 Characteristics of a Customer Focused CEO

  CEOs have a lot of responsibility. From building and growing teams, developing a product, making sure you have enough funding or profit for payroll, helping team members learn and develop, and more, it’s not the glamorized and jet-setting role you might see in movies. Often with startups and small businesses, the CEO is the […]

Respond To Negative Feedback Online: A Complete Guide

  Sitting down at the four-person table next to the window, you take a minute to scour the menu. Torn between the fish tacos and margarita pizza, you go with the fish tacos because you’re craving cilantro. You continue making conversation with your lunch date when the waiter comes out bringing you a cheeseburger. It […]