Customer research at scale is hard. When you hear phrases like ‘big data’ or ‘quantifiable data’, it can feel paralyzing to know where to start. I can almost instantaneously feel my eyebrows furrowing and my brain pleading for coffee when I try to keep up with the latest marketing trend or ‘best practice’. There’s so […]
About Mary Jantsch
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Entries by Mary Jantsch
As I sit down for the afternoon, I’ve blocked off a few hours for Facebook ad copywriting. As an agency, we’re fortunate to run and test quite a few Facebook ads every week. This means lots of copywriting opportunities and the need for fresh inspiration. “Brevity is the soul of wit.” — Shakespeare “A word after […]
It’s pretty dang hard to get around the internet these days without hearing about chatbots and ‘the future of AI’. It’s a hot topic and something we’re pretty excited about. I’m pretty strict about what I subscribe to and here is my inbox filtering for AI (so not including emails using chatbot specifically). We’ve been […]