Performance Marketing Insights

The latest trends, analytics, and strategies for growth. Stay in the loop with Tuff’s Growth Newsletter. We dish out the top tactics and strategies used by fast-growing startups, scaleups, and big-name brands.

How to Calculate Paid Media Spend on Your Early Paid Advertising Efforts (+Free Media Planning Template)

Starting paid media efforts for your startup might feel daunting, especially if you're working with tight budgets or haven’t tested on paid ads before. You want to make every dollar…

Chris Alarcon
PPC Strategist

April 18, 2024

7 Minute Read

The 4 Essential Steps of Performance Marketing for Scaleups

In working with hundreds of startups and scaleups over the last half decade, our performance marketing agency has found that we can typically categorize them into trying to grow in…

Richard Meyer
Growth Marketer

March 5, 2024

6 Minute Read

Fueling Growth: Performance-Based Marketing for Startups and Scaleups

Are you leading a startup or scaleup eager to boost your marketing efforts? You’ve likely come across several types of marketing in your research. Terms like brand marketing, growth marketing,…

Ethan Broder
Growth Marketer

February 20, 2024

4 Minute Read

Startup Marketing in the AI Age: Tactics for 2024

Here’s one of the biggest challenges our startup partners face: Hitting growth goals with limited resources. Now more than ever, marketers are expected to do more with less. As a…

McKenzie Fowler
Social Ads Strategist

February 13, 2024

5 Minute Read

Reduce, Reuse, Recycle: Short-Form Video for TikTok and YouTube

We know firsthand that creating impactful, short-form video content can make a huge difference for startups. When done correctly, bite-sized videos have the power to instantly capture your viewers' attention…

Travis Buechner

February 6, 2024

7 Minute Read

All Content Strategy Technical SEO Email Ad Creative CRO Growth Marketing Social Ads Paid Search

2024-Facebook-advertising-guide — Paid Media Facebook Advertising

2024 Facebook Advertising Guide
October 31, 2023/by Kate Theobald

how-to-use-ga4 — Paid Media

How to Use GA4 in 2024: Tips for Marketers
October 17, 2023/by Jesse Nasadowski

linkedin-lead-gem-forms — Paid Media CRO LinkedIn

LinkedIn Lead Gen Forms vs. Traditional Landing Pages
October 10, 2023/by Kayla Barry

social-proof-examples — CRO

Proven Social Proof Examples That Drive Higher Conversion Rates
October 3, 2023/by Tuff Team

page-speed-on-seo — CRO SEO

The Impact of Page Speed on SEO and Conversion Rates: Optimization Tips and Tools
September 26, 2023/by Derek Coleman

storytelling-in-marketing — Content Strategy Growth Marketing

The Role of Storytelling in Marketing: Connecting with Your Target Audience
September 19, 2023/by Adam Fricke

The Role of Storytelling in Marketing: Connecting with Your Target Audience

September 19, 2023

Full-Funnel Tracking Through Multi-Touchpoint Attribution

September 12, 2023

Maximizing Customer Lifetime Value: Retention Strategies for Sustained Growth

September 5, 2023

SEO and UX Design: How to Create User-Friendly Websites That Rank and Convert

August 29, 2023

Building a Growth Marketing Culture: Fostering Data-Driven Marketing Decision-Making

August 17, 2023

Marketing team analyzing performance data on a laptop with 'Performance Ad Creative: Personalized Connection at Scale' title overlay

Performance Ad Creative: Personalized Connection at Scale

August 4, 2023

A "Google" sign on top of a building in front of a blue sky — SEO Content Strategy

A Two-Step Guide to Identifying Your Competitors
April 2, 2021/by Ellen Jantsch

holistic seo strategy — SEO Content Strategy

What Does a Holistic SEO Content Strategy Look Like?
March 24, 2021/by Ellen Jantsch

A "Google" sign on top of a building in front of a blue sky

A Two-Step Guide to Identifying Your Competitors

April 2, 2021

How To Do an on-Page SEO Analysis

March 24, 2021

What Does a Holistic SEO Content Strategy Look Like?

March 24, 2021

Compounding Growth_ How We Increased Pathstream’s Non-Branded Organic Clicks 486_ – title graphic — SEO

Compounding Growth: How We Increased Pathstream’s Non-Branded Organic Clicks 486%
August 15, 2022/by Derek Coleman

TikTok SEO_ what it is and how to rank – title graphic — SEO TikTok ads

TikTok SEO: What Is It and How to Rank
August 11, 2022/by Tuff Team

seo results — SEO

Small Pivot, BIG Results: How We Generated a 659% Increase in Non-Branded Organic Site Traffic for AKKO
July 26, 2022/by Derek Coleman

How Much Does SEO Cost?

August 31, 2022

Compounding Growth: How We Increased Pathstream’s Non-Branded Organic Clicks 486%

August 15, 2022

TikTok SEO: What Is It and How to Rank

August 11, 2022

seo results

Small Pivot, BIG Results: How We Generated a 659% Increase in Non-Branded Organic Site Traffic for AKKO

July 26, 2022

man looking at magnifier

How to Do a Keyword Gap Analysis

June 24, 2022

user forecasting SEO with Google Analytics

SEO Forecasting—A How-to Guide and Free Template

June 16, 2022

ad creative for startup — Creative

Low-Cost Ways to Source Video Assets For Your Startup
February 24, 2022/by Megan Trusley

designing video ad creative for Facebook — Creative

Bow Down to Data: How We Use Metrics to Dictate Creative (+ Creative Analysis Templates)
October 26, 2021/by Elle Ossello

Creative Winning new customers for your startup

Revving the Creative Engine: A Checklist for Setting a New Creative Team Up for Success

October 5, 2021/by Megan Trusley

watching video ads — Creative Winning new customers for your startup

5 Tips for Making Great (and Cost Effective) Video Ad Creative
September 8, 2021/by Elle Ossello

developing ad creative on a computer — Creative Transform clicks into results

The Beginner’s Guide to High-Performance, Channel-Specific Ad Creative
August 11, 2021/by Elle Ossello

low-fidelity-facebook-creative — Facebook Advertising Creative facebook ads

Got a Crappy iPhone Video? You’ve Got the Perfect Facebook Ad
March 24, 2021/by Kristin Dick

ad creative for startup

Low-Cost Ways to Source Video Assets For Your Startup

February 24, 2022

designing video ad creative for Facebook

Bow Down to Data: How We Use Metrics to Dictate Creative (+ Creative Analysis Templates)

October 26, 2021

Revving the Creative Engine: A Checklist for Setting a New Creative Team Up for Success

October 5, 2021

5 Tips for Making Great (and Cost Effective) Video Ad Creative

September 8, 2021

developing ad creative on a computer

The Beginner’s Guide to High-Performance, Channel-Specific Ad Creative

August 11, 2021

Got a Crappy iPhone Video? You’ve Got the Perfect Facebook Ad

March 24, 2021

Give SaaS Landing Pages Some TLC – title graphic — CRO

Give SaaS Landing Pages Some TLC: How We Doubled Our Conversion Rate For bit.io
December 27, 2022/by Tuff Team

Blog title 'The A/B Test that Increased Our Conversions by 210%' with an abstract background design — CRO

The A/B Test that Increased Our Conversions by 210%
December 13, 2022/by Tuff Team

CRO Testing_ Expert Guide to Setting Up CRO Tests – title graphic — CRO

CRO Testing: Expert Guide to Setting Up CRO Tests
November 2, 2022/by Tuff Team

No Capes Required_ – title graphic — CRO

No Capes Required: The Secrets to Writing Great Hero Messages
August 17, 2022/by Kelly Rye

Planning a website update on a white board. — Transform clicks into results Other Topics

A Complete Guide to Improve Ecommerce CRO
June 23, 2022/by Tuff Team

B2B Marketing Examples — Growth Marketing TikTok ads Transform clicks into results

How These Three Companies Use TikTok for B2B Marketing
May 17, 2022/by McKenzie Fowler

Give SaaS Landing Pages Some TLC: How We Doubled Our Conversion Rate For bit.io

December 27, 2022

Blog title 'The A/B Test that Increased Our Conversions by 210%' with an abstract background design

The A/B Test that Increased Our Conversions by 210%

December 13, 2022

CRO Testing: Expert Guide to Setting Up CRO Tests

November 2, 2022

No Capes Required: The Secrets to Writing Great Hero Messages

August 17, 2022

Planning a website update on a white board.

A Complete Guide to Improve Ecommerce CRO

June 23, 2022

How These Three Companies Use TikTok for B2B Marketing

May 17, 2022

unlock hidden revenue – title graphic — Growth Marketing

Unlocking Hidden Revenue: Strategies for Maximizing Your Existing Pipeline
April 28, 2023/by Kristin Dick

Blog title '10 Data-Driven AI Tools to Streamline Your Marketing Efforts' on a graphic with two professionals working together — Growth Marketing

10 Data-Driven AI Tools to Streamline Your Marketing Efforts
April 19, 2023/by Tuff Team

Proven Methods for Measuring the Success of Top of Funnel Campaigns – title graphic — Paid Media Growth Marketing

Proven Methods for Measuring the Success of Top of Funnel Campaigns
April 18, 2023/by Tuff Team

Level Up Your Growth Marketing strategies with ChatGPT – title graphic — Growth Marketing

Level up your growth marketing strategies with ChatGPT: how to write AI prompts to get the best results
April 6, 2023/by Derek Coleman

Man smiling while working on laptop with blog title '5 Lessons from over 400k in Account-Based Marketing Spend on LinkedIn' overlay. — Growth Marketing

5 Lessons From Over $400k In Account-Based Marketing Spend On LinkedIn
April 3, 2023/by Richard Meyer

Unlocking Hidden Revenue: Strategies for Maximizing Your Existing Pipeline

April 28, 2023

How to Measure and Invest in “Dark Social” Campaigns

April 26, 2023

Blog title '10 Data-Driven AI Tools to Streamline Your Marketing Efforts' on a graphic with two professionals working together

10 Data-Driven AI Tools to Streamline Your Marketing Efforts

April 19, 2023

Proven Methods for Measuring the Success of Top of Funnel Campaigns

April 18, 2023

Level up your growth marketing strategies with ChatGPT: how to write AI prompts to get the best results

April 6, 2023

Man smiling while working on laptop with blog title '5 Lessons from over 400k in Account-Based Marketing Spend on LinkedIn' overlay.

5 Lessons From Over $400k In Account-Based Marketing Spend On LinkedIn

April 3, 2023

benchmarking tiktok video ads — Facebook Advertising TikTok ads

Benchmarking TikTok Video Ad Hook Rates
July 6, 2022/by Jack DiGregorio

tuff-customer-acquisition-using-facebook-ad — Facebook Advertising How growing businesses find success with Tuff

How To Scale User Growth Using Facebook Ads
May 31, 2022/by Jack DiGregorio

2024 LinkedIn Advertising Examples | Tuff Growth Marketing — LinkedIn Creative

LinkedIn Advertising in 2024: LinkedIn Ad Examples From Tuff Clients
May 24, 2022/by Kayla Barry

B2B Marketing Examples — Growth Marketing TikTok ads Transform clicks into results

How These Three Companies Use TikTok for B2B Marketing
May 17, 2022/by McKenzie Fowler

Ecommerce Store — Facebook Advertising

How to Use Google Analytics to Discover Lookalike Audiences
April 14, 2022/by Tuff Team

tuff-customer-acquisition-using-facebook-ad

How To Scale User Growth Using Facebook Ads

May 31, 2022

How These Three Companies Use TikTok for B2B Marketing

May 17, 2022

Browing social media

The Do’s and Don’ts of Broad Prospecting

April 29, 2022

Ecommerce Store

How to Use Google Analytics to Discover Lookalike Audiences

April 14, 2022

Using black crow to build predictive audiences on a computer.

Do Predictive Audiences Work? We Managed $1.1M in Ad Spend for Black Crow Audiences to Find Out

March 17, 2022

scrolling pinterest on a computer

Advertising on Pinterest: Ad Formats, Campaign Types & Best Practices for 2022

March 16, 2022

austin-distel-Ej_GTF0JPss-unsplash — PPC YouTube

Non-Branded Custom Intent Targeting on YouTube: Cut Your CPCs by 50%
January 26, 2021/by Chris Alarcon

tuff-the-biggest-mistake-most-businesses-make-when-investing-in-ppc — PPC

The Biggest Mistake Most Businesses Make When Investing in PPC
December 4, 2020/by Chris Alarcon

pexels-andrea-piacquadio-3800497-min — PPC

Why We Love Google Discovery Ads: Cheap CPCs and High Quality Traffic
November 5, 2020/by Chris Alarcon

PPC How growing businesses find success with Tuff

Google Ads: How Tuff Optimizations Turned $172 of Extra Ad Spend Into $192,853 More in Sales

May 8, 2020/by Chris Alarcon

A person shopping online. — PPC Scaling your ecommerce brand

How To Optimize Your Google Shopping Product Feed
April 24, 2020/by Chris Alarcon

tuff-facebook-ad-copywriting-strategies — PPC

4 Proven Strategies to Improve Your Retargeting Ad Campaigns
March 30, 2020/by Chris Alarcon

Non-Branded Custom Intent Targeting on YouTube: Cut Your CPCs by 50%

January 26, 2021

tuff-the-biggest-mistake-most-businesses-make-when-investing-in-ppc

The Biggest Mistake Most Businesses Make When Investing in PPC

December 4, 2020

Why We Love Google Discovery Ads: Cheap CPCs and High Quality Traffic

November 5, 2020

tuff-facebook-ad-copywriting-strategies

Google Ads: How Tuff Optimizations Turned $172 of Extra Ad Spend Into $192,853 More in Sales

May 8, 2020

A person shopping online.

How To Optimize Your Google Shopping Product Feed

April 24, 2020

tuff-facebook-ad-copywriting-strategies

4 Proven Strategies to Improve Your Retargeting Ad Campaigns

March 30, 2020

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