As Jackson Tree Service transitioned into their busy season, they wanted to be strategic about their paid search and paid social campaigns ROI. Jackson Tree Service needed to bring in more leads while reducing their overall spend. When Tuff was approached by their team, they were spending $4.6k per month on PPC, resulting in 1,452 clicks and 30 leads at a cost per acquisition of $110 per lead.
“Our marketing has taken on a whole new direction. Tuff was able to revamp our PPC campaign and cut our monthly budget while increasing our leads...and most importantly for us really focusing in on the areas directly surrounding our business. Our leads have become very targeted, higher quality, and cheaper since hiring Tuff to manage the PPC campaign.” — Rachel Ballard, Jackson Tree Service owner
Jackson Tree Service hired Tuff to collaborate with their team of marketing managers and designers to create, optimize, manage and measure high-performing Facebook and Adword campaigns. After extensive keyword research, Tuff restructured their Adwords campaigns into more effective ad groups and developed a clear and balanced Facebook campaign schedule to support the Adwords efforts. The process was simple, fast, and easy—and the results high-quality:
- Reduced spend by 54% - from averaging $4,600 per month to $2,400 per month
- Reduced CPC by 45% - from averaging $12.80 per click to $6.91 per click
- Increased leads by 98% percent
“In the past I had tried managing it myself with the help of Google's customer service team. We had also used other marketing companies all of which left us with a bad taste in our mouth and very little show for it. I can't say enough how pleased I've been with the approach Tuff has taken. The payoff has been amazing.” — Ballard
Tools and Techniques Leveraged:
- Keyword Planner
- Geo-based Big Adjustments
- Dynamic Keyword Insertion
- Core Audiences
Jackson Tree Service offers tree removal, tree trimming, stump removal, tree cabling, lot clearing, and yard cleanup services. No job is too big or too small for Jackson Tree Service, and with over 50 years of St Louis-based experience, you can rest assured that we can accomplish the job right the first time around, from initial contact to final cleanup.